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Our mission, values and drivers

Dixons Allerton Academy

Our mission is to improve student achievement, develop character, create an academic culture, and raise aspirations by ensuring daily practices are outstanding. We want our students to leave our academy saying:

"At DAA, I developed good moral principles and achieved exceptional outcomes that allowed me to have ambitious life choices."

We will work tirelessly and do whatever it takes for our students to achieve this. We make no excuses for having incredibly high expectations. We work with families, students, and each other to ensure all students leave prepared and equipped for their next stage in learning and life.

Our three academy values of Happiness, Industry and Responsibility infuse everything we do. We are proud of our academy and welcome you to join us.

Danny Carr
Head of Secondary / Executive Principal

Aaron Metcalfe
Head of Primary